Fellows mentioned in this story: Claire Sullivan

From Honolulu Magazine:

At Farm Link Hawai‘i’s warehouse on Waiakamilo Road, workers pack Hawai‘i Island lychee, Maui strawberries, poi harvested and milled in He‘eia, and red Cuban bananas from Hale‘iwa. Shelves are stocked with Maui-grown agave spirit and lip balm made in Mānoa with Kaua‘i beeswax and O‘ahu vanilla beans. It used to be if you wanted this kind of selection, you’d have to scour farmers markets, Chinatown, Foodland and Whole Foods. And you’d be lucky to find it all. Now, through Farm Link, a local online grocer, you can get it delivered to your door.

“The goal is having as complete a shop as possible, so that we can make it convenient for you, and that we’re supporting a whole food system, all the way from the raw ingredients to the manufacturers,” Farm Link CEO Claire Sullivan says. In a perfect world, everything sold on Farm Link would be grown in Hawai‘i or made with locally grown ingredients—but it’s going to take some time to get there.

The business’s 30-year mission—what it calls its “Big Hairy Audacious Goal” or “BHAG”—is taped to its warehouse’s cinderblock wall, detailing a utopia through Farm Link’s lens. There are 11 bullet points describing “what it will look like when we achieve our BHAG,” including: “Working agricultural fields, sheds, tractors, animals, and farmers are prominent across the Hawai‘i landscape and regenerative practices abound.”

Continue reading at honolulumagazine.com.